Choose Your Pass
Standard Pass
December 2, 2025
District Living, Vienna
Learn the fundamentals of event management.
What’s Included:
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1 full day of guided, interactive learning
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Real event case studies and simulation exercises
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Breakout sessions with roleplay and problem-solving challenges
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Professional portfolio photos for your portfolio and CV
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Networking with Vienna’s international business community
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Access to premium business venue in central Vienna
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Coffee breaks and light snacks
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Certificate of Completion from Aiconiq Business Events
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The EPIC Event Framework™ Book
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The EPIC Event Framework™ Workbook
Business Pass
December 2–3, 2025
District Living, Vienna
Advance your knowledge, create own event.
What’s Included:
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Everything from Standard plus:
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Full-event simulation — design and lead your own project
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Expert feedback on your event pitch and presentation
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Deep-dive on sponsorships & partnership ROI
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Exclusive venue access — behind-the-scenes tour of a Vienna event space
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Professional photoshoot in corporate-style venue (for your portfolio)
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Access to Aiconiq’s international network of industry professionals
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60-min 1:1 coaching session with Lana Fomiceva (post-workshop)
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Event Management Bundle (4 Template Kits)
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CV & LinkedIn update support to highlight your new skills
Premium Pass
Pro Format
Day 1 + Day 2 + Private Coaching
Online after the training.
What's Included:
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Everything from Business plus:
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60-minute 1:1 coaching session with Lana Fomiceva (post-workshop)
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Extended feedback on your simulation project and pitch
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Career alignment session: defining your next professional step
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Exclusive event templates and resources from the Aiconiq library
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Full Access to all Aiconiq templates and bundles
A global learning hub empowering creators to design business events with purpose, clarity, and impact.
Master STRATEGIC
Event Foundations in 2 days
LAUNCH YOUR CAREER IN BUSINESS EVENTS
Whether you are a student, career shifter, or emerging event creator.
And ready to elevate your expertise in business events?
Step inside Vienna’s business-event hub, practice real-life scenarios, and leave with certificate, portfolio photos, and the confidence to lead events.
Business Event Foundations
December 2-3, 2025 I Vienna, Austria
GAIN 95% of PRACTICAL, APPLICABLE KNOWLEDGE you can use immediately.
Where Future Event Leaders Begin Their Journey
Two-day in-person workshop designed to help aspiring professionals, career shifters and entrepreneurs.
At this point, we should probably start convincing you.
That clarity, confidence, and career growth through events are actually possible.
That’s what one famous copywriter said — “Start with doubt, then prove the truth.”
In the event industry, there are endless outdated rules people still follow without questioning their relevance.
And within teams and businesses, too many great ideas never leave the boardroom because no one knows how to turn them into structured, strategic events.
but it’s not always clear where to start or what truly matters !
How can you progress confidently when most learning still stops at theory, not real practice?
How can you see your full potential as an event leader when so few talk about the strategy behind the creativity?
How can you learn to build confidence in execution when the industry often glorifies chaos and last-minute stress?
The solution is right in front of you...
you probably know this already
In the minds of aspiring event creators, countless doubts block their progress — “I’m not ready,” “I’m not experienced enough,” “I need a big budget.”
At this point, we should probably start convincing you.
That clarity, confidence, and career growth through events are actually possible.
That’s what one famous copywriter said: “Start with doubt, then prove the truth.”
In the event industry, there are endless outdated rules people still follow without questioning their relevance.
And within teams and businesses, too many great ideas never leave the boardroom because no one knows how to turn them into structured, strategic events.
but it’s not always clear where to start or what truly matters !
How can you progress confidently when most learning still stops at theory, not real practice?
How can you see your full potential as an event leader when so few talk about the strategy behind the creativity?
How can you learn to build confidence in execution when the industry often glorifies chaos and last-minute stress?
The solution is right in front of you...
you probably know this already
In the minds of aspiring event creators, countless doubts block their progress — “I’m not ready,” “I’m not experienced enough,” “I need a big budget.”
By the End of the
2-Day Workshop,
You Will:
Identify
what holds you back from stepping confidently into your event career and replace uncertainty with structure and direction.
Understand
how successful business events are planned, structured, and delivered using the EPIC Event Framework™
Develop
the confidence to manage tasks, collaborate within teams, and stay composed when timelines tighten or priorities shift
Learn
how to approach sponsors, speakers, and guests with clarity, ensuring every interaction strengthens the event experience
Apply
a full end-to-end process: define purpose, design program flow, plan logistics, and evaluate results for continuous improvement
Gain
practical tools and ready-to-use templates that make you job-ready, positioning you as a capable, confident event professional employers trust.
This workshop gives you more than knowledge. Gain the structure, strategy, and confidence to lead business events that shape your professional future.
Program Overview
What You’ll Learn
Set up of the day:
Intro → Event Management Framework → Case Studies & Pair Work → Simulation in Breakout Teams → Team Presentations → Reflections → Networking
Welcome & Grand Opening
Part ONE — A Pinch of Theory & Start of Simulation
Module 2: Event Management Basics & The EPIC Event Framework™
Learn the fundamentals of event creation through a structured, repeatable system.
Module 3: Event Simulation Kick-off
Step into the event creator’s mindset through practical teamwork.
Module 4: Strategic Foundations
Translate creative vision into a clear, results-driven event strategy.
Module 5 I Event Design
Speakers, Sponsors & Attendee Experience. Design events that engage, inspire, and deliver value for every stakeholder.
Part TWO — Event Execution & Presentation
Module 6: Event Execution & Crisis Challenge
Experience the intensity of real event management under time pressure.
Module 7: Event Presentations & Peer Review
Present, pitch, and reflect like an event professional.
Closing Ceremony — Certification & Networking
Part One: Strategic Deep-Dive & Concept Creation
Module 1: Professional Introductions & Success Criteria
Module 2: The EPIC Framework at Business Level
Module 3: Roles, Delegation & Decision-Making
Part Two: Live Venue Immersion & Collaboration
Module 4: Professional Photoshoot
Module 5: Partners, Sponsors & Value Exchange
Business Lunch & Networking
Part Three: Simulation Execution & Review
Module 6: Individual Event Work & Coaching
Module 7: Event Presentations & Expert Feedback
Module 8: Strategic One-Pager & Action Plan
Closing Ceremony & Networking
Workshop for Aspiring Event Professionals
Build your skills in one of Europe’s most dynamic business event hubs - Vienna.
Who is this Workshop for?
Curious about event management or ready to take your next step?
Whether you’re starting, shifting, or growing your career — this workshop is for you.
Aspiring Event Professionals
Learn how every role contributes to success and how to grow your skills into a career.
Curious about business events but unsure where to start? This workshop gives you the foundations and confidence to take your first steps into the industry.
Event Planners & Coordinators
Get a practical overview of the MICE industry and how to manage projects confidently.
If you’ve helped organize events before but want to understand the bigger picture, you’ll learn how every role contributes to success and how to grow your skills further.
MICE & Community Specialists
Step beyond venue coordination and learn the strategy behind real event creation.
For venue and hotel professionals considering career in conferences or corporate events, ready to go beyond quotes and floor plans, discover how event strategy turns coordination into impact.
Students & Career Shifters
Bridge theory and practice to build your first real event portfolio.
Whether you’re studying hospitality, business, or exploring a new career path, you’ll gain practical knowledge that bridges the gap between theory and real projects.
Startups & Entrepreneurs
Create boutique-sized events that attract clients, investors, & visibility, without big budgets.
Running a small business, freelancing, or building a startup? This workshop shows you how to create boutique-size events without a big budget - from networking nights to product pitches, so you can attract clients, connect with investors, and showcase your ideas on your own terms.
Anyone Creating Experiences
Connect people and bring ideas to life, with the tools to do it professionally.
If you love bringing people together and creating moments that matter, you’ll find your place here among others ready to learn and grow.
What to Expect from Aiconiq Workshops
Every Aiconiq workshop is built on real practice and measurable progress.
Learn by doing, guided by event professionals who’ve delivered projects across Europe.
01
Real Scenarios — Work through live event briefs and case studies.
02
Focused Groups - for personal feedback and collaboration.
03
Event Simulation — Practice the full end-to-end cycle.
04
Hands-On Learning — Breakouts and exercises with immediate takeaways.
05
Premium Venues — Experience authentic MICE environments.
06
Career Growth — Leave with a certificate and portfolio material.
07
Signature Resources — Receive tools to continue learning after the workshop.
Boost your knowledge with new skills in the heart of Vienna.
Learn the essentials of event creation and practice turning ideas into real-world scenarios.
Why This Training Is Different
Why does training at Aiconiq Academy deliver results?
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80% practice, 20% theory, apply knowledge immediately.
-
Learn directly from industry professionals.
-
Real venues and real simulation - no classroom monotony.
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Built on The EPIC Event Framework™ - proven in 50+ business events.
What is unique about the method and what does it give?
It gives:
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Courage to take ownership, lead projects end-to-end, and move forward even when the path isn’t fully visible.
-
Clarity to act decisively without hesitation — to stay composed and confident even when data is limited or conditions aren’t perfect.
-
Skill to succeed in creating and delivering ideas that others see as impossible — turning vision into real, high-impact events.
By the end of the workshop participants learn proven frameworks, professional standards, and real business experience, turning event creation into a repeatable skill that drives results.
You leave seeing the event world through a new lens, defined by strategy, systems, and measurable impact.
Progress starts with practice and soon becomes visible in the way others see you !
a confident, capable professional whose clarity, reliability, and results make you the person every team wants to hire.
The Aiconiq method integrates strategic structure with creative execution, teaching you to manage events with clarity, precision, and purpose.
Like a top coach measuring an athlete's performance, we measure success by how confidently participants apply new skills to real projects.
We don’t patch isolated skills. Instead, we build a complete professional mindset that works across businesses, venues, and teams.
Why This Training Is Different
Why does training at Aiconiq Academy deliver results?
-
80% practice, 20% theory, apply knowledge immediately.
-
Learn directly from industry professionals.
-
Real venues and real simulation - no classroom monotony.
-
Built on The EPIC Event Framework™ - proven in 50+ business events.
What is unique about the method and what does it give?
It gives:
-
Courage to take ownership, lead projects end-to-end, and move forward even when the path isn’t fully visible.
-
Clarity to act decisively without hesitation — to stay composed and confident even when data is limited or conditions aren’t perfect.
-
Skill to succeed in creating and delivering ideas that others see as impossible — turning vision into real, high-impact events.
By the end of the workshop participants learn proven frameworks, professional standards, and real business experience, turning event creation into a repeatable skill that drives results.
You leave seeing the event world through a new lens, defined by strategy, systems, and measurable impact.
Progress starts with practice and soon becomes visible in the way others see you !
a confident, capable professional whose clarity, reliability, and results make you the person every team wants to hire.
The Aiconiq method integrates strategic structure with creative execution, teaching you to manage events with clarity, precision, and purpose.
Like a top coach measuring an athlete's performance, we measure success by how confidently participants apply new skills to real projects.
We don’t patch isolated skills. Instead, we build a complete professional mindset that works across businesses, venues, and teams.
It all sounds impressive, but how can you be sure it delivers results?
Our participants consistently turn learning into measurable professional results — proof that structured, practice-based education works.
92%
participants apply new tools and frameworks in their first real project.
95%
would recommend Aiconiq workshops to peers and colleagues.
98%
complete the program and report higher career confidence within 3 months
100%
practical value from hands-on learning and real-world application
Your Growth Extends
Far Beyond the Workshop
31 K EUR +
average annual income for entry-level coordinators and assistants
40 K EUR +
average for experienced event managers and specialists.
15 – 20 events / yr
typical hands-on experience gained through collaborations and real projects.
By completing the workshop,
You receive a qualification upgrade that opens doors across the business-events industry.
You become part of a growing international community of professionals who create events that make a difference.
Author of the Method and Workshop Leader
Lana Fomiceva
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Author of The EPIC Event Framework™ — a structured methodology for designing, leading, and scaling business events with measurable impact.
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Founder of Aiconiq Events & Aiconiq Academy — a boutique educational and consulting platform shaping the future of event leadership.
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10+ years of executive leadership experience in corporate operations within Fortune-level companies, mastering efficiency, process excellence, and employee development.
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Operational excellence expert — built and managed high-performing teams, cross-functional projects across the globe, driving transformation through strategic process changes and employee upskilling.
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Educator, recognized for translating complex operational expertise into accessible, results-driven learning systems.
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100+ business events delivered or advised across Europe, empowering professionals, startups, and enterprises to create high-impact experiences that inspire action and connection.
“ Solutions grounded in strategy, leadership, and systems thinking - are turning events into true business assets.”
Lana Fomiceva
Author of strategic tools, templates, and training programs for entrepreneurs, business owners, and corporate leaders.
Entrepreneur
Visionary
Founder
Coach
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Be part of shaping the future of business events.
Design experiences that move people & grow businesses.
Why Vienna is Ideal for Your Event Management Career?
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MICE Capital
Vienna is consistently ranked among the top global MICE destinations, hosting countless conferences, forums, and corporate gatherings every year.
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Career Advantage
Featuring Vienna in your professional journey shows that you’ve trained in a world-class hub for business events and entrepreneurship.
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Global Standards
Establishes you as a professional who understands international standards and the dynamics of premium events.
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Dynamic Environment
The city’s blend of business hotels, co-working hubs, and innovation spaces gives you a versatile perspective on how events are designed in different environments.
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Industry Connections
Training in Vienna connects you to a network of expats, entrepreneurs, and future industry leaders - an audience that shapes the future of business events.
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Versatile Experience
Learning in Vienna equips you with skills and insights transferable across Europe, giving your career an international edge.
Frequently asked questions
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