A global learning hub empowering creators to design business events with purpose, clarity, and impact.
Master strategic
Event Foundations
In 2 Days
Launch your career in Business Events
student | career shifter
event creator
December 11-12, 2025
Vienna, Austria
Where Future Event Leaders Begin Their Journey
Ready to elevate your expertise in business events? Join a two-day in-person workshop in Vienna where you’ll practice real scenarios and leave with a certificate, portfolio photos, and confidence to lead events.
At this point, we should probably start convincing you
At this point, we should probably start convincing you
That clarity, confidence, and career growth through events are actually possible. That’s what one famous copywriter said: “Start with doubt, then prove the truth.”
In the event industry, there are endless outdated rules people still follow without questioning their relevance.
Aspiring event creators often feel held back by doubts — “I’m not ready,” “I lack experience,” “I need a bigger budget.”
And within teams and businesses, too many great ideas never leave the boardroom because no one knows how to turn them into structured, strategic events.
you probably know this already
but it’s not always clear where to start or what truly matters !
How can you progress confidently when most learning still stops at theory, not real practice?
How can you see your full potential as an event leader when so few talk about the strategy behind the creativity?
How can you learn to build confidence in execution when the industry often glorifies chaos and last-minute stress?
The solution is right in front of you...
At this point, we should probably start convincing you.
That clarity, confidence, and career growth through events are actually possible.
That’s what one famous copywriter said — “Start with doubt, then prove the truth.”
In the event industry, there are endless outdated rules people still follow without questioning their relevance.
In the minds of aspiring event creators, countless doubts block their progress — “I’m not ready,” “I’m not experienced enough,” “I need a big budget.”
And within teams and businesses, too many great ideas never leave the boardroom because no one knows how to turn them into structured, strategic events.
you probably know this already
but it’s not always clear where to start or what truly matters !
How can you progress confidently when most learning still stops at theory, not real practice?
How can you see your full potential as an event leader when so few talk about the strategy behind the creativity?
How can you learn to build confidence in execution when the industry often glorifies chaos and last-minute stress?
The solution is right in front of you...
After the Workshop,
You Will:
After the Workshop,
You Will:
Identify
what holds you back from stepping confidently into your event career and replace uncertainty with structure and direction.
Understand
how successful business events are planned, structured, and delivered using the EPIC Event Framework™
Develop
the confidence to manage tasks, collaborate within teams, and stay composed when timelines tighten or priorities shift
Learn
how to approach sponsors, speakers, and guests with clarity, ensuring every interaction strengthens the event experience
Apply
a full end-to-end process: define purpose, design program flow, plan logistics, and evaluate results for continuous improvement
Gain
practical tools and ready-to-use templates that make you job-ready, positioning you as a capable, confident event professional employers trust.
This workshop gives you more than knowledge. Gain the structure, strategy, and confidence to lead business events that shape your professional future.
Program Overview
What You’ll Learn
Set up of the day:
Intro → Event Management Framework → Case Studies & Pair Work → Simulation in Breakout Teams → Team Presentations → Reflections → Networking
Welcome & Grand Opening
Part ONE — A Pinch of Theory & Start of Simulation
Module 2: Event Management Basics & The EPIC Event Framework™
Learn the fundamentals of event creation through a structured, repeatable system.
Module 3: Event Simulation Kick-off
Step into the event creator’s mindset through practical teamwork.
Module 4: Strategic Foundations
Translate creative vision into a clear, results-driven event strategy.
Module 5 I Event Design
Speakers, Sponsors & Attendee Experience. Design events that engage, inspire, and deliver value for every stakeholder.
Part TWO — Event Execution & Presentation
Module 6: Event Execution & Crisis Challenge
Experience the intensity of real event management under time pressure.
Module 7: Event Presentations & Peer Review
Present, pitch, and reflect like an event professional.
Closing Ceremony — Certification & Networking
Part One: Strategic Deep-Dive & Concept Creation
Module 1: Professional Introductions & Success Criteria
Module 2: The EPIC Framework at Business Level
Module 3: Roles, Delegation & Decision-Making
Part Two: Live Venue Immersion & Collaboration
Module 4: Professional Photoshoot
Module 5: Partners, Sponsors & Value Exchange
Business Lunch & Networking
Part Three: Simulation Execution & Review
Module 6: Individual Event Work & Coaching
Module 7: Event Presentations & Expert Feedback
Module 8: Strategic One-Pager & Action Plan
Closing Ceremony & Networking
Workshop for Aspiring Event Professionals — Build your skills in Vienna.
What to Expect from Aiconiq Workshops
Every Aiconiq workshop is built on real practice and measurable progress.
Learn by doing, guided by event professionals who’ve delivered projects across Europe.
01
Real Scenarios — Work through live event briefs and case studies.
02
Focused Groups - for personal feedback and collaboration.
03
Event Simulation — Practice the full end-to-end cycle.
04
Hands-On Learning — Breakouts and exercises with immediate takeaways.
05
Premium Venues — Experience authentic MICE environments.
06
Career Growth — Leave with a certificate and portfolio material.
07
Signature Resources — Receive tools to continue learning after the workshop.
Boost your knowledge with new skills in the heart of Vienna.
Learn the essentials of event creation and practice turning ideas into real-world scenarios.
Who is this Workshop for?
Curious about event management or ready to take your next step?
Whether you’re starting, shifting, or growing your career — this workshop is for you.
Aspiring Event Professionals
Curious about business events but unsure where to start?
Event Planners & Coordinators
You’ve helped organize events before, but want to understand the bigger picture?
Future MICE Specialists
Exploring a career in conferences, incentives, or corporate events?
Students &
Career Shifters
You’re studying tourism, hospitality, business, or exploring a new profession?
Entrepreneurs & Startups Exploring Events
Running a small business, freelancing, or building a startup?
Anyone Passionate About Creating Experiences
You love bringing people together and creating moments that matter?
In the event industry, there are endless outdated rules people still follow without questioning their relevance.
Aspiring event creators often feel held back by doubts — “I’m not ready,” “I lack experience,” “I need a bigger budget.”
And within teams and businesses, too many great ideas never leave the boardroom because no one knows how to turn them into structured, strategic events.
you probably know this already
but it’s not always clear where to start or what truly matters !
How can you progress confidently when most learning still stops at theory, not real practice?
How can you see your full potential as an event leader when so few talk about the strategy behind the creativity?
How can you learn to build confidence in execution when the industry often glorifies chaos and last-minute stress?
The solution is right in front of you...
Why does training at Aiconiq Academy deliver results?
Why does training at Aiconiq Academy deliver results?
-
80% practice, 20% theory, apply knowledge immediately.
-
Learn directly from industry professionals.
-
Real venues and real simulation - no classroom monotony.
-
Built on The EPIC Event Framework™ - proven in 50+ business events.
Progress starts with practice and soon becomes visible in the way others see you!
What is unique about the method and what does it give?
What is unique about the method and what does it give?
Courage to take ownership, lead projects end-to-end, and move forward even when the path isn’t fully visible.
Clarity to act decisively without hesitation — to stay composed and confident even when data is limited or conditions aren’t perfect.
Skill to succeed in creating and delivering ideas that others see as impossible — turning vision into real, high-impact events.
Why This Training Is Different
Why does training at Aiconiq Academy deliver results?
-
80% practice, 20% theory, apply knowledge immediately.
-
Learn directly from industry professionals.
-
Real venues and real simulation - no classroom monotony.
-
Built on The EPIC Event Framework™ - proven in 50+ business events.
What is unique about the method and what does it give?
It gives:
-
Courage to take ownership, lead projects end-to-end, and move forward even when the path isn’t fully visible.
-
Clarity to act decisively without hesitation — to stay composed and confident even when data is limited or conditions aren’t perfect.
-
Skill to succeed in creating and delivering ideas that others see as impossible — turning vision into real, high-impact events.
By the end of the workshop participants learn proven frameworks, professional standards, and real business experience, turning event creation into a repeatable skill that drives results.
You leave seeing the event world through a new lens, defined by strategy, systems, and measurable impact.
Progress starts with practice and soon becomes visible in the way others see you !
a confident, capable professional whose clarity, reliability, and results make you the person every team wants to hire.
The Aiconiq method integrates strategic structure with creative execution, teaching you to manage events with clarity, precision, and purpose.
Like a top coach measuring an athlete's performance, we measure success by how confidently participants apply new skills to real projects.
We don’t patch isolated skills. Instead, we build a complete professional mindset that works across businesses, venues, and teams.
It all sounds impressive, but how can you be sure it delivers results?
Our participants consistently turn learning into measurable professional results — proof that structured, practice-based education works.
92%
participants apply new tools and frameworks in their first real project.
95%
would recommend Aiconiq workshops to peers and colleagues.
98%
complete the program and report higher career confidence within 3 months
100%
practical value from hands-on learning and real-world application
Your Growth Extends
Far Beyond the Workshop
By completing the workshop,
You receive a qualification upgrade that opens doors across the business-events industry.
Your Growth Extends
Far Beyond the Workshop
By completing the workshop,
You receive a qualification upgrade that opens doors across the business-events industry.
31 K EUR +
average annual income for entry-level coordinators and assistants
40 K EUR +
average for experienced event managers and specialists.
15 – 20 events / yr
typical hands-on experience gained through collaborations and real projects.
By completing the workshop,
You receive a qualification upgrade that opens doors across the business-events industry.
31 K EUR +
average annual income for entry-level coordinators and assistants
40 K EUR +
average for experienced event managers and specialists.
15 – 20 events / yr
typical hands-on experience gained through collaborations and real projects.
Author of the Method and Workshop Leader
Lana Fomiceva
-
Author of The EPIC Event Framework™ — a structured methodology for designing, leading, and scaling business events with measurable impact.
-
10+ years of executive leadership experience in corporate operations within Fortune-level companies, mastering efficiency, process excellence, and employee development.
-
Operational excellence expert — built and managed high-performing teams, cross-functional projects across the globe, driving transformation and employee upskilling.
-
Educator, recognized for translating complex operational expertise into accessible, results-driven learning systems.
-
100+ business events delivered or advised across Europe
“ Solutions grounded in strategy, leadership, and systems thinking - are turning events into true business assets.”
Lana Fomiceva
Author of strategic tools, templates, and training programs for entrepreneurs, business owners, and corporate leaders.
Entrepreneur
Visionary
Founder
Coach
Be part of shaping the future of business events.
Design experiences that move people & grow businesses.
Why Vienna is Ideal for Your Event Management Career?
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MICE Capital
Vienna is consistently ranked among the top global MICE destinations, hosting countless conferences, forums, and corporate gatherings every year.
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Career Advantage
Featuring Vienna in your professional journey shows that you’ve trained in a world-class hub for business events and entrepreneurship.
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Global Standards
Establishes you as a professional who understands international standards and the dynamics of premium events.
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Dynamic Environment
The city’s blend of business hotels, co-working hubs, and innovation spaces gives you a versatile perspective on how events are designed in different environments.
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Industry Connections
Training in Vienna connects you to a network of expats, entrepreneurs, and future industry leaders - an audience that shapes the future of business events.
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Versatile Experience
Learning in Vienna equips you with skills and insights transferable across Europe, giving your career an international edge.
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Choose Your Pass
Your Growth Extends
Far Beyond the Workshop
Standard Pass
€795
€425
December 11, 2025
District Living, Vienna
Learn the fundamentals.
What’s Included:
-
1 day of learning
-
7 modules
-
Case studies and simulation exercises
-
Breakout sessions
-
Professional portfolio photos
-
Networking
-
Access to premium business venue
-
Coffee breaks and light snacks
-
Certificate of Completion
Bonuses:
-
The EPIC Event Framework™ Book
-
The EPIC Event Framework™ Workbook
Your Growth Extends
Far Beyond the Workshop
Business Pass
€1195
€795
December 11–12, 2025
District Living, Vienna
Advance your knowledge, create own event.
What’s Included:
Everything from Standard plus:
-
2 days of training
-
15 modules
-
Your own event simulation
-
Expert feedback
-
Deep-dive on sponsorships outreach
-
60-min 1:1 coaching session with Lana
-
Event Management Template Kits
-
CV & LinkedIn update support
Bonuses:
-
Event Management Template Kits
-
CV & LinkedIn update support
Your Growth Extends
Far Beyond the Workshop
Premium Pass
€1895
€1195
Pro Format
Day 1 + Day 2 + Private Coaching
Online after the training.
What's Included:
Everything from Business plus:
-
4x 1:1 mentoring sessions with Lana
-
Extended feedback on your project
-
Career alignment session: defining your next professional step
-
Full Access to Aiconiq resource library
MOST POPULAR
BEST VALUE
What’s the value of having access to extra tools?
This is the space to introduce the Project section. Give a brief overview of the types of projects featured below.
Email Mastery Unlocked
€69
€0
Ready-To-Use template kit to efficiently manage email communications, save time and professional outreach.
eBook - The Epic Event Framework
€59.95
€0
Your blueprint to successful business events. A four part system that gives practical path to build outstanding events.
eWorkbook Epic Event Builder
€47.95
€0
Interactive and practical simulation workbook. Turns theory into practice with real-world event scenarios.
Frequently asked questions
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