Meet Lana
EN / LV / RU
Business Event Creator & Strategist The EPIC Event Framework Author
You’ve got a vision, a big one, but the gap between idea and execution keeps stealing your momentum. Welcome. I’m here to help you turn that vision into a structured, strategic event that moves your brand forward and frees up your energy to lead.
About Lana & Aiconiq
As a strategist, leader, and results-oriented partner, I bring operational clarity to event design. Before founding Aiconiq, I built and led operational divisions (150+ employee units) within Fortune-level companies, driving efficiency, cross-border collaboration, and measurable business outcomes - from scalable systems to high-performing teams. I loved it. The speed, the complexity, the people, and the impact.
That experience shaped how I approach events today - with structure, forward-thinking, and a sharp focus on execution under pressure.
I help entrepreneurs and corporate leaders design high-performing events through strategy-first planning, leadership development, and systems thinking.
Whether you’re building your first business event or scaling a series of high-impact experiences, I help you move from idea to implementation - with clarity, confidence, and results you can stand behind.
Operational Excellence Meets Events
My journey into business event management began in the corporate world, where I’ve organized different scale events alongside my core Executive Leader responsibilities. Here are a few career highlights that continue to shape how I build events today:
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Operational Excellence mastery - from building high-performing teams to driving process efficiency, automation, and cost saving projects
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Lean Six Sigma certified expert
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Procure-to-Pay expert in the automotive and aerospace industries
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Compliance expert at a leading Nordic bank
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KYC process development lead
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Creator of the first and largest FCP knowledge hub in the Baltics
These milestones sharpened my business acumen - the way I lead, collaborate, and solve problems under pressure. Through this operational lens, I bring structure, clarity, and accountability to every event.
What I Believe Drives What I Deliver
These are the principles behind every project I lead, every framework I create, and every event I help bring to life. They reflect my core philosophy — how I think, lead, and create meaningful results for clients who value clarity and performance.
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Strategy comes first
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Leadership is about clarity
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Processes should support people
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Efficiency is a mindset
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Communication is the core of every successful collaboration
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Events are business tools
This work goes beyond projects - it reflects my values, mindset, and the standards I live by. I care about the outcome as much as you do, and that’s what drives everything I deliver.
Why Clients Choose to Work With Me
Our collaboration will be built on clarity, value-based partnership, and a commitment to deliver exceptional results.
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Strategy & Delivery
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Value-Based Leadership
My approach centers on transparency, trust, purposeful decision-making and aligning actions to outcomes.
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Expertise & Business Acumen
My background helps me see what others
miss-competing priorities, decision layers and people dynamics behind “just an event”, so you get a partner who truly speaks your language.
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Personal & Precise
You bring the vision and ambition. I bring the frameworks and structure to shape it into a clear, customized roadmap with aligned timelines and smart decisions.
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Efficiency & High Standards
You don’t have to choose between speed and quality - I streamline the process by prioritizing what matters, respecting your standards, and proving that precision is the path to impact.
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Authenticity & Impact
I help you create moments that reflect your voice, not someone else’s template. Together, we build events that connect with your audience and deliver lasting business value.
