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The EPIC Event Framework™
The most effective step-by-step system for business events where structure beats guesswork. Trusted by leaders, founders, and experts to plan, lead, and scale unforgettable, high-impact events - without chaos, burnout, or guesswork.
Save 100+ hours on searching through blogs, checklists, and outdated advice
Proven sequence - no fluff, just strategic steps you can plug in immediately
System over chaos - finally get a clear, repeatable structure that actually works
Efficient by design - for events that convert, connect, and create momentum
Easy to integrate - works whether you’re solo, scaling, or working with a team
Why You Think It’s Supposed to Be Simple - Until It Isn’t
Aiconiq Events led the launch of the first Generative AI conference in the CEE region - from strategic planning to speaker curation, immersive design, and standout execution.
What do missed deadlines, unclear goals, and overwhelmed teams have in common?
They all come from trying to plan an event without a system.
You’ve got the vision. You’ve got the message. You may even have an audience.
But without structure - even the best ideas fall flat.
If you’ve ever thought:
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“Where do I even start?”
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“Why does this feel harder than it should?”
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“How do I turn this into something people remember?”
Or faced this in real time:
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The event looks polished but delivers zero results
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You’re getting attendees, but not leads, sales, or next steps
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You’re stuck in planning loops instead of clear execution
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Key tasks get delayed, missed, or duplicated
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Your team asks for direction — and you feel unprepared
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You’re burning out managing details no one else seems to own
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And there’s still no system to guide the process, just hustle
If any of this feels familiar,
then this book is made for you
The Real Problem?
You’re Missing a Framework
You want your event to work. To lead somewhere. To grow your brand. Attract the right people.
Instead, you’re dealing with:
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A blurry vision and no clear decision-making flow
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Notes, tasks, and tools scattered across platforms and people
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A team asking “what’s next?”, while you’re not even sure yourself
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Sponsors delaying, speakers unsure, deadlines shifting (again)
That’s Why I Created the EPIC Event Framework™
Your Event Execution Advantage
Built on 15+ years of operational leadership and 100+ successful events, the EPIC Event Framework™ is a simple, proven, people-first system designed to help you:
Eliminate chaos and overwhelm
Attract sponsors, speakers, and attendees with ease
Deliver events that feel effortless and drive results
Build momentum that keeps working for your brand
Plan smarter, not harder - no matter your team size or budget
Whether you’re hosting a 10-person roundtable or a 500-person summit, this method scales with you.
Before we dive into how it works…let’s clear up a few myths about business events
Let’s Clear Up a Few Myths About Business Events
You’ve probably told yourself at least one of these before. However, let me show you the difference between what you think and what’s actually going on:
You feel like you have no idea where to start
You actually have plenty of ideas, contacts, and tools - you just lack one system to bring it all together
You think you’re not “strategic enough” to lead an event
You already have the vision and message - you're just missing the right sequence and structure
You think you're not “experienced enough” to lead a serious event
You don’t need more experience - you need a method that guides you, step by step
You worry about not having the enough budget, team, or resources
You don’t need a big budget - just clarity on what matters most (and what to skip)
You blame the market, timing, or audience for low results
The real issue isn’t your audience - it’s the lack of a strategy that turns attention into action
You’ve taken courses, joined programs, and watched webinars
You’re not lacking information - you’re lacking a framework to turn knowledge into momentum
Who This Book Is For
This framework is designed to support real people doing real work. Whether you’re starting from scratch or scaling to the next level, this book is for you if you're:
First-time organizers
Ready for clarity and structure
Career Shifters
Exploring event management with intention
Coaches & Experts
Stepping into the spotlight with confidence
Founders & Entrepreneurs
Using events to build brand and community
Teams Without Event Leads
Big goals, limited in-house capacity
Experienced Event Professionals
Ready to lead with strategy, not stress
If you’re building something meaningful - this is your playbook.
What You’ll Get Inside
Inside the EPIC Event Framework™ book, you’ll learn how to move from idea to execution with clarity, confidence, and control.
What You’ll Learn:
01
The two strategic decisions every event needs from the start
02
How to turn your idea into a high-performance project
03
How to choose collaborators and avoid costly red flags
04
How to align your team with crystal-clear roles and expectations
05
How to build timelines with motivating milestones
06
How to design attendee journeys that inspire, engage, and convert
07
How to build lasting momentum after the room clears
Whether it’s your first event or you’re scaling your next, this guide helps you avoid missteps, build an aligned team, and lead with vision. More than just logistics - the EPIC Event Framework ™ helps you lead events with purpose, clarity, and momentum
What You’ll Learn:
A proven system you’ll use for every event
A strategy-first mindset that keeps you focused, not frantic
Clarity - no matter your team size or experience
Time saved by skipping outdated templates and scattered advice
The confidence to delegate, decide, and deliver under pressure
A repeatable event planning system you’ll use for years to come to lead events that convert, connect, and leave a mark.
Apply it solo, with a team, or while scaling - the method adapts to you.
About Book Author - Lana
I’ve spent over 5 years designing and delivering business events, strategic sessions, and leadership forums, inside large companies, alongside entrepreneurs and change-makers across Europe. I’m an event strategist and leadership coach with over 15 years in global corporate operations and more than 100 events delivered across industries — from founder networking nights to 500-person forums. I’m also a certified Lean and Six Sigma practitioner, hence I bring structure, clarity, and momentum to every room I enter.
Over this time, I developed my own EPIC Event Framework™ - a tested method trusted by experts, entrepreneurs, and change-makers. This system helps you plan and lead events with structure, strategy, and a clear path to results, instead of operating in stress, chaos, or burnout.
This framework meets you where you are. Whether you’re planning your first event, pivoting into a new career, or scaling your business through event experiences. It gives you clarity, confidence, and structure to move forward with intention and create events that truly matter.
Still have questions?
Let’s find the right solution together
Both. The framework adapts to your level — whether it’s your first event or your fiftieth.
It’s a practical guide. You’ll get mindset, strategy, and real-world examples.
Yes. The EPIC method can be applied to the entire spectrum of industries (tech, coaching, finance, education, wellness, and more).
Most readers complete it in a weekend — and revisit it before every event. It’s designed to be concise, actionable, and easy to apply.
Absolutely. The framework applies to in-person, online, or hybrid formats — the structure remains the same, the tools adapt.
No problem. The system works whether you’re solo or managing a large crew. You’ll learn how to prioritize and delegate (even when it’s just you).
Most books focus on logistics. This one teaches you how to think, plan, and lead like a strategist — with structure, purpose, and momentum.
Yes. Many coaches, consultants, and service providers use the EPIC Event Framework ™ to co-create or lead events for others.
Yes — if you purchase the digital book, the companion tools are included with lifetime access and future updates.
You can book a call directly with Lana here: https://aiconiq.ai/cal
