Event Management Foundations Workshop
From Theory to High-Impact Practice. Professional Course and Get Certified. 1-2 Days.
Master the operational essentials of high-end events. Transition into the industry in 8 hours.
Stop "planning" and start executing. Event Management Foundations is a high-density, expert-led program for career changers and professionals, who want to master the unwritten rules of the international event industry. We bridge the gap between "natural talent" and "professional employment" using the EPIC Event Framework™.
The need for skilled event professionals is higher than ever. From corporate forums to networking events, companies now see events as essential tools for marketing, community building, and growth. Yet many aspiring professionals, students, and career shifters feel stuck, armed with theory but lacking practice, sending applications without replies, or unsure how to take their first real step into the industry.
Bridge the gap between academic theory and industry reality. Hosted in Europe’s leading business hubs, from Vienna, Zurich and Munich to Barcelona and the Baltics, these sprints provide the essential building blocks to plan, design, and deliver professional business events using the EPIC Event Framework™.
The Event Foundations Workshop was created to close this gap. In one intensive day, you’ll learn the essential skills to plan, design, and deliver professional business events. Through hands-on exercises, team simulations, and case-based learning, you’ll explore the full event lifecycle, from concept and audience definition to planning, team roles, and guest experience.
Unlike traditional academic programs, Event Foundations is short, practical, and immersive. You’ll walk away with real experience, a structured understanding of how events work, and the confidence to position yourself as a credible candidate, ready to begin your career in the business events industry.
Students of hospitality, career shifters, junior planners, and early-stage founders looking for a fast-track into the business events industry.
Aiconiq Events Academy workshops stand out by combining global business event expertise with practical, hands-on learning in Europe’s leading hubs. Unlike theory-heavy programs, every sprint is built for immediate application and measurable results.
Our workshops are unique in that they are:
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grounded in the EPIC Event Framework™, a proven system for designing ROI-driven business events;
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delivered in person, on-site at premium business venues and innovation hubs across Europe;
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guided by Lana Fomiceva, Founder of Aiconiq Events, with 5+ years in crafting business events and 10+ years in global operations at Fortune Level companies
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enriched with real-world case studies, simulations, and role-based exercises, not just lectures;
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designed for practical outcomes, equipping you with tools, templates, and strategies you can use the next day;
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connected to an international network of entrepreneurs, managers, and event professionals, giving you peer learning and future collaboration
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Package 1 (1-Day): Focuses on the event planning lifecycle, core building blocks, and a hands-on event simulation.
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Package 2 (2-Day Advanced): Includes venue immersion, professional portfolio-ready photoshoots, and deep-dives into sponsorship and ROI metrics.
Each program is intensive, practical, and built around the EPIC Event Framework™, giving you real-world skills you can apply immediately.
20% theory, 80% practice.
You will work through the complete event lifecycle, covering:
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Event context — understanding business goals, target audiences, and industry trends.
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Event strategy — defining goals, value, and measurable outcomes.
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Event concepts — creating live, hybrid, and boutique formats.
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Program design — building agendas and crafting guest journeys.
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Team set up — structure, roles, and responsibilities.
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Budgeting & ROI — allocating resources for maximum impact.
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Partnership management — handling sponsors, collaborators, and speakers.
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Venue collaboration — selecting spaces and working with MICE partners.
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Risk management — ensuring crisis readiness and quality assurance.
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Case studies & simulations — learning through real business event scenarios.
Unlike theory-based academic programs, our workshops are practical sprints where you design, role-play, and present solutions in small groups. By the end, you’ll leave with the clarity, confidence, and system to lead business events that deliver measurable results.
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Aiconiq Events Academy was founded to redefine how business event education is delivered in Europe. Instead of long, theory-driven academic programs, we focus on short, high-impact workshops built on real practice, strategy, and measurable results.
With the EPIC Event Framework™ at the core, our programs distill 10+ years of international operations and event management experience into one- and two-day learning sprints. These workshops are designed for aspiring professionals, managers, and entrepreneurs who want practical tools they can apply immediately — not months of abstract theory.
Hosted in Europe’s leading hubs — from Vienna and Munich to Barcelona and the Baltics — Aiconiq workshops place you directly inside the business events ecosystem. You’ll gain insider access to premium venues, work on real case studies, and build confidence to design ROI-driven events that grow careers and companies.
I know what it feels like to stand at the edge of something new — unsure if you can do it, wondering if you’re ready, and asking yourself if this could really change your career or business. I’ve been there.
That’s why I built these workshops: to give you the clarity, confidence, and hands-on practice I wish I had at the start of my journey. You don’t need years of theory, a big budget, or an agency to make events work for you. You need structure, strategy, and the belief that you can lead with impact.
Whether you dream of becoming an event professional, scaling your business with events, or finally stepping into a career that excites you — this is your moment. Join me, and let’s turn that vision into a plan you can carry forward with confidence.
Learning Sprints
Our Learning Sprints are intensive, in-person/online or on-site workshops designed for rapid skill acquisition and internal capability building. Unlike our long-term mentorship, these sprints are focused on mastering the EPIC Event Framework™ through high-energy simulations and venue immersion.
Advanced Event Leadership Sprint
Elevated Execution For Experienced Planners & Management Teams. 1 Day.
Move beyond logistics into strategic leadership. This sprint is designed for professionals ready to master complex operational excellence, high-stakes stakeholder management, and the business logic behind global events. We apply the advanced layers of the EPIC Event Framework™ to refine your leadership and execution standards, ensuring you operate at the highest corporate level.
A high-impact sessions, designed to help you grow, refine, and lead. Ideal for those who are serious about developing one specific skill or transforming how they lead and deliver events.
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Strategic Governance: Managing technical production and complex space management.
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Operational Excellence: Vendor communication, team coordination, and quality control.
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Commercial Strategy: Designing high-value sponsorship models and ROI metrics.
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Risk Mitigation: Advanced crisis management and emergency response for large-scale events.
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Case Studies, Insights and Lessons Learned.
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First-time event planners, career shifters, or solo entrepreneurs seeking targeted growth
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Experienced event managers, committed to mastering a new or complex event competency
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Founders, leaders, or corporate teams ready for expert-level refinement without the full-service delivery
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Access to all Event Framework related template kits and products
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1 Day intensive, 8 hours
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Online , Classroom, On-site - available on request
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Includes recaps, milestone check-ins, and tailored resources
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Epic Event Framework Masterclass
The Shortcut to Professional Event Planning for Founders & Busy Leaders. 1 Day.
Don't just plan an event; build a business growth tool. This full-day "System Installation" workshop is the shortcut to creating a professional, audited event roadmap without the overhead of an agency. It is designed for founders and leaders who build great products but need a structured, repeatable framework to position their expertise in front of enterprise decision-makers.
Why This Program Works
Drawing from cohort-based learning research, this format ensures:
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Peer-powered learning & diverse perspectives, enrich your thinking with insights from founders and event professionals with varied backgrounds
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Real accountability, deadlines, group check-ins, and shared momentum help you see it through
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Efficient learning at scale, get practical guidance
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The Strategic "One-Pager": A concise, audited document defining your event's purpose and ROI.
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Internal Capability Building: Standardizing your event workflows so your team can execute without "winging it."
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The "Network Effect": Collective problem-solving and benchmarking with a cohort of up to 10 peers.
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Build your event roadmap, step by step
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Lean on your group, share challenges, gain diverse feedback, and stay accountable
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Get coach-led clarity
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Founders, AI & Tech innovators, and brand builders who want to own their event strategy and increase commercial impact.
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Business leaders who want structure, support, and the confidence to deliver their next event, without fully outsourcing it.
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Those who’ve tried to DIY event planning, but need the framework, tools, and expert feedback to steer them forward.
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1‑day guided program built around the EPIC Event Framework™
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Session with focused learning and real-time Q&A
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Max 10 participants for tailored support and strong peer connection
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Shared action-oriented templates to progress between sessions
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Private community for accountability, sharing challenges, and peer insight
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Optional 1:1 review session of your draft event plan
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Complimentary PDF or hard copy of The EPIC Event Framework™ book
Frequently Asked Questions about Aiconiq Events Learning Sprints
This is the shortcut you didn’t know you needed. Real results, accountability, and momentum - all in a high-performance workshop.
A structured, full-day experience designed for event professionals, founders, and brand builders looking to plan smarter, faster and with support.
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Event Management Foundations: Designed for career entry and "Quereinsteiger" (career changers). This is a compact entry point where we move from theory into high-energy team simulations. You will practice planning and executing different event types, such as conferences, forums, and summits, in a safe, expert-led environment.
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Elevated Execution (Leadership Sprint): Tailored for experienced event planners and managers ready to upskill. This sprint focuses on advanced operational excellence, including high-level strategy setting, complex stakeholder governance, and sponsorship mastery for corporate environments.
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The EPIC Event Framework™ Method: Open to founders, leaders, and brand builders who want to master the "Aiconiq System." This is less about industry entry and more about system installation—building a successful, repeatable, and ROI-driven business event machine from the ground up.
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Our Learning Sprints are tiered to match your career goals and budget.
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We offer a Basic Pass (€595) for the 1-Day Foundations intensive, which covers the essential operational building blocks. For those seeking deeper industry immersion, our Advanced Pass (€950) includes a second day of advanced execution, venue walk-throughs, and a professional portfolio photoshoot.
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Higher-level sprints, such as Elevated Execution and The EPIC Framework Method, range from €850 to €1,200 depending on the depth of the strategic audit and mentorship included.
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Yes. Every participant who completes an Aiconiq Learning Sprint receives the Aiconiq Events Professional Certificate. This industry credential verifies that you have mastered the EPIC Event Framework™ and have successfully completed our hands-on event simulations.
For career changers (Quereinsteiger), this certificate serves as a powerful signal of "Job Readiness" to event agencies and corporate hiring managers, proving you have transitioned from theory to professional-grade execution.