Event Foundations
Exclusive Training for Entry Level Expertise
Scope: Business, Corporate and Public Events
The number and variety of business events in Europe has grown rapidly over the past decade. Conferences, forums, networking nights, and product launches have become key tools for business growth — and it can sometimes feel like everyone is hosting events, except you. “Where do I start? Can I do it myself? How can I learn fast and enter one of today’s most in-demand professions?”
The need for skilled event professionals is higher than ever. From corporate forums to networking events, companies now see events as essential tools for marketing, community building, and growth. Yet many aspiring professionals, students, and career shifters feel stuck — armed with theory but lacking practice, sending applications without replies, or unsure how to take their first real step into the industry.
The Event Foundations Workshop was created to close this gap. In one intensive day, you’ll learn the essential skills to plan, design, and deliver professional business events. Through hands-on exercises, team simulations, and case-based learning, you’ll explore the full event lifecycle — from concept and audience definition to planning, team roles, and guest experience.
Unlike traditional academic programs, Event Foundations is short, practical, and immersive. You’ll walk away with real experience, a structured understanding of how events work, and the confidence to position yourself as a credible candidate — ready to begin your career in the business events industry.
This workshop is specifically designed as an exclusive, hands-on entry point into the business events industry. Delivered in Vienna — one of Europe’s leading business hubs — it provides aspiring professionals with practical experience in real event venues and co-working spaces. The program serves both as a solid foundation for those seeking to launch careers in event management and as a fast-track for individuals eager to gain practice and confidence outside of theory-heavy academic programs.
The program is ideal for:
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Students of hospitality, business, or event management
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Career shifters exploring a new professional path
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Aspiring professionals entering the events sector
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Junior planners and coordinators
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Freelancers starting out in the events industry
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Early-stage founders building their first events
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Entrepreneurs exploring small-scale business events
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Anyone curious about business events and eager to learn the essentials
By the end of the day, you’ll have a structured foundation, practical examples, and the confidence to position yourself as a credible candidate or independent event creator.
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Aiconiq Events Academy workshops stand out by combining global business event expertise with practical, hands-on learning in Europe’s leading hubs. Unlike theory-heavy programs, every sprint is built for immediate application and measurable results.
Our workshops are unique in that they are:
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grounded in the EPIC Event Framework™, a proven system for designing ROI-driven business events;
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delivered in person, on-site at premium business venues and innovation hubs across Europe;
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guided by Lana Fomiceva, Founder of Aiconiq Events, with 5+ years in crafting business events and 10+ years in global operations at Fortune Level companies
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enriched with real-world case studies, simulations, and role-based exercises, not just lectures;
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designed for practical outcomes, equipping you with tools, templates, and strategies you can use the next day;
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connected to an international network of entrepreneurs, managers, and event professionals, giving you peer learning and future collaboration
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Delivered in Europe’s leading business hubs — from Vienna and Munich to Barcelona and the Baltics — our workshops place you at the center of where international business and entrepreneurship meet. Each program is intensive, practical, and built around the EPIC Event Framework™, giving you real-world skills you can apply immediately.
In one or two days of immersive training, you will work through the complete event lifecycle, covering:
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Event context — understanding business goals, target audiences, and industry trends.
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Event strategy — defining goals, value, and measurable outcomes.
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Event concepts — creating live, hybrid, and boutique formats.
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Program design — building agendas and crafting guest journeys.
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Team set up — structure, roles, and responsibilities.
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Budgeting & ROI — allocating resources for maximum impact.
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Partnership management — handling sponsors, collaborators, and speakers.
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Venue collaboration — selecting spaces and working with MICE partners.
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Risk management — ensuring crisis readiness and quality assurance.
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Case studies & simulations — learning through real business event scenarios.
Unlike theory-based academic programs, our workshops are practical sprints where you design, role-play, and present solutions in small groups. By the end, you’ll leave with the clarity, confidence, and system to lead business events that deliver measurable results.
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Aiconiq Events Academy was founded to redefine how business event education is delivered in Europe. Instead of long, theory-driven academic programs, we focus on short, high-impact workshops built on real practice, strategy, and measurable results.
With the EPIC Event Framework™ at the core, our programs distill 10+ years of international operations and event management experience into one- and two-day learning sprints. These workshops are designed for aspiring professionals, managers, and entrepreneurs who want practical tools they can apply immediately — not months of abstract theory.
Hosted in Europe’s leading hubs — from Vienna and Munich to Barcelona and the Baltics — Aiconiq workshops place you directly inside the business events ecosystem. You’ll gain insider access to premium venues, work on real case studies, and build confidence to design ROI-driven events that grow careers and companies.
I know what it feels like to stand at the edge of something new — unsure if you can do it, wondering if you’re ready, and asking yourself if this could really change your career or business. I’ve been there.
That’s why I built these workshops: to give you the clarity, confidence, and hands-on practice I wish I had at the start of my journey. You don’t need years of theory, a big budget, or an agency to make events work for you. You need structure, strategy, and the belief that you can lead with impact.
Whether you dream of becoming an event professional, scaling your business with events, or finally stepping into a career that excites you — this is your moment. Join me, and let’s turn that vision into a plan you can carry forward with confidence.
Learning Sprints
Elevated Execution
High-touch coaching to build one skill or elevate your event leadership entirely.
This is a deep-dive mentorship container designed to help you strengthen a specific competency or expand your capabilities across the full event lifecycle. You bring the goal — I bring the structure, focus, and guidance to help you master it. Learn how to think, plan, and operate like an event professional.
Strategic Mentorship with Lana Fomiceva
Up to 5 high-impact sessions over one month, designed to help you grow, refine, and lead. Ideal for those who are serious about developing one specific skill or transforming how they lead and deliver events.
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Deepening event strategy and execution skills
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Strengthening communication and decision-making under pressure
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Building time-efficient planning systems and workflows
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Improving stakeholder, vendor, or speaker management
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Practicing team leadership, delegation, and high-performance culture
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Navigating negotiations, crisis moments, and cross-functional alignment
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Sharpening your event role positioning (as producer, curator, or expert)
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First-time event planners, career shifters, or solo entrepreneurs seeking targeted growth
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Experienced professionals committed to mastering a new or complex event competency
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Founders, leaders, or teams ready for expert-level refinement without the full-service delivery
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Complimentary The EPIC Event Framework™ ebook
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Up to 5 individual sessions (60–120 min, up to 10 total hours)/month
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Online (in-person available on request)
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Includes recaps, milestone check-ins, and tailored resources
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Epic Event Framework Method
Learn the EPIC Event Framework™ Together
This is the shortcut you didn’t know you needed. Real results, accountability, and momentum - all in a high-performance workshop.
A structured, full-day experience designed for event professionals, founders, and brand builders looking to plan smarter, faster and with support.
Why This Program Works
Drawing from cohort-based learning research, this format ensures:
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Peer-powered learning & diverse perspectives — enrich your thinking with insights from founders and event professionals with varied backgrounds
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Real accountability — deadlines, group check-ins, and shared momentum help you see it through
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Efficient learning at scale — get practical guidance at a lower price point than 1:1 coaching
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Build your event roadmap, step by step — no guesswork, just progress
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Meet weekly with purpose — each session has a clear focus to keep you moving
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Use tools that guide your actions — Google Docs + templates turn ideas into done
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Lean on your group — share challenges, gain diverse feedback, and stay accountable
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Get coach-led clarity — I’ll guide and mentor every step, bridging knowledge and execution
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Founders, planners, and business leaders who want structure, support, and the confidence to deliver their next event, without fully outsourcing it.
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Those who’ve tried to DIY event planning, but need the framework, tools, and expert feedback to steer them forward.
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1‑day guided program built around the EPIC Event Framework™
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Session with focused learning and real-time Q&A
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Max 10 participants for tailored support and strong peer connection
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Shared action-oriented templates to progress between sessions
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Private community for accountability, sharing challenges, and peer insight
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Optional 1:1 review session of your draft event plan
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Complimentary PDF or hard copy of The EPIC Event Framework™ book
FAQ
This is the shortcut you didn’t know you needed. Real results, accountability, and momentum - all in a high-performance workshop.
A structured, full-day experience designed for event professionals, founders, and brand builders looking to plan smarter, faster and with support.
-
Build your event roadmap, step by step — no guesswork, just progress
-
Meet weekly with purpose — each session has a clear focus to keep you moving
-
Use tools that guide your actions — Google Docs + templates turn ideas into done
-
Lean on your group — share challenges, gain diverse feedback, and stay accountable
-
Get coach-led clarity — I’ll guide and mentor every step, bridging knowledge and execution
-
-
Founders, planners, and business leaders who want structure, support, and the confidence to deliver their next event, without fully outsourcing it.
-
Those who’ve tried to DIY event planning, but need the framework, tools, and expert feedback to steer them forward.
-
-
1‑day guided program built around the EPIC Event Framework™
-
Session with focused learning and real-time Q&A
-
Max 10 participants for tailored support and strong peer connection
-
Shared action-oriented templates to progress between sessions
-
Private community for accountability, sharing challenges, and peer insight
-
Optional 1:1 review session of your draft event plan
-
Complimentary PDF or hard copy of The EPIC Event Framework™ book