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Business Events

Business Events Coach Lana Fomiceva
Event Management Coach Lana Fomiceva

Event Strategy Setting

The 90-Minute Strategic Architecture Call

From "We should do an event" to a decision-ready blueprint in one session.

Stop guessing and start building with a clear roadmap. This high-impact session is designed to turn vague event ideas into a Strategic Event Architecture. We map your format, audience portrait, and speaker logic to ensure your event produces qualified leads and measurable ROI. You walk away with a ready-to-use asset suite so your team never has to start from scratch. 

    • Strategic Format Recommendation: Choosing between a forum, summit, or boutique conference.

    • Audience & Speaker Portraits: Defining exactly who needs to be in the room and on the stage.

    • Invitation Architecture: A structured plan to ensure a "full room" of decision-makers.

    • Conversion Flow: Mapping the journey from lead capture to post-event follow-up.

    • 7-Day Async Support: Direct access for refinements as your team begins execution.

    • Strategy Summary PDF: Your final execution roadmap and decision log.

    • Outreach Scripts: Proven sequences for partners, speakers, and attendee invites.

    • KPI Tracker: A professional reporting structure for internal stakeholders.

    • Post-Event Conversion Kit: Meeting request scripts and lead handoff guidance.

  • Corporate marketing teams, founders, and industry leaders who have a team to execute but need the Expert Blueprint to ensure commercial success.

Investment: € 595/session

Business Event Strategist Lana Fomiceva

Implementation Pass

From Strategy to Execution

Strategy is only valuable when it gets executed cleanly. This continuation takes your Strategy Pass blueprint and turns it into a working implementation plan your team can run without chaos. You keep ownership of execution, while I install the systems, templates, and governance that protect audience quality, keep stakeholders aligned, and make sure the event produces qualified leads after it happens.

    • Everything from Strategy Pass, plus implementation governance

    • Event operating system: roles, milestones, approvals, and decision gates for your internal team

    • Audience quality control system: invite list build, segmentation, qualification logic, and approval process

    • Partner and speaker installation: outreach assets, positioning, and approach strategy support

    • Agenda and experience build: run of show logic, speaker guidance, moderator flow, and session structure

    • Conversion infrastructure: landing page structure guidance, confirmation sequences, meeting capture flow, and post event follow up system

    • KPI setup and tracking: targets agreed upfront, weekly progress checkpoints, and risk flags

    • Vendor and venue decision support: selection criteria, briefing templates, and quality control checks

    • 30 minutes intro call

    • 90 minutes strategy call to confirm fit, scope, and timeline

    • Implementation sprint (typically 3 to 6 weeks depending on event scale and internal resources)

    • Weekly governance calls plus async review and feedback on key assets

    • A clear handover so your team can run the next event with the same system

Investment depends on format, scale, number of partners, and level of internal execution support required.

 

Starting from €3990, for a single implementation sprint. Higher complexity programs are scoped after the intro call.

Business Event Creator Lana Fomiceva

Event Fullstack

Done-For-You Implementation & Governance. From Strategic Blueprint to Center Stage, Execution without the Chaos.

This is your white-glove solution for business-driven events. While strategy is the foundation, Event Fullstack is about the rigorous execution that protects your brand. I install the "Event Operating System", the templates, milestones, and governance gates, that keep your internal team aligned and your stakeholders confident. You maintain ownership while I provide the expert leadership to ensure every detail produces high-value connections.

    • Everything from Strategy Setting.

    • Implementation Governance: Roles, milestones, and decision gates for your internal team.

    • Full Concept Architecture: Strategic flow, agenda design, and business alignment.

    • Vendor & Stakeholder Management: Expert negotiation and cross-functional coordination.

    • Executive Prep: Coaching for hosts, panelists, and moderators to ensure on-stage impact.

    • On-Site Direction (Optional): Professional orchestration of the "Run-of-Show."

    • 30-Min Intro Call

    • 90-Min Deep Dive: To confirm fit, scope, and timeline.

    • Implementation Sprint: 3 to 6 weeks of high-intensity governance and asset review.

    • Weekly Governance Calls: Ensuring the project stays on the "Critical Path."

    • A clear handover so your team can run the next event with the same system

  • Regulated industries, Academic, Corporates, Aerospace, Healthcare, Tech & AI Domain Scaleups, and everyone, who require Zero-Failure execution and want to install a professional event system into their organization.

Investment: Starting from €5,000 (Custom-scoped based on event scale and complexity).

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