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Business Events

Business Events Coach Lana Fomiceva
Event Management Coach Lana Fomiceva

Event Strategy Setting

90 minutes Strategic Event Architecture call

Clarity guidance — tailored to your niche, and reality.

Turn “we should do an event” into a decision ready blueprint your team can execute. Walk away with a clear roadmap, smart decisions, and next steps — all tailored to your business model, audience, and timing. 

We start with a short intake form, map your format, audience portrait, agenda and speaker logic, so the event produces qualified leads. You will get ready to use assets so your team does not start from scratch.

    • Format recommendation (forum, summit, or mini conference) 

    • Audience and speaker "portrait"

    • Agenda and invitation architecture that supports "full room"

    • Venue type and event size direction

    • Conversion flow: before, during, and after the event, including lead capture and follow up

    • 7 day async support for questions, refinements, and quick checks while your team starts execution

    • Strategy summary PDF with the final decisions and the execution roadmap

    • Audience portrait and qualification checklist

    • Agenda framework and speaker brief templates

    • Outreach scripts: partner, speaker, and attendee invite sequences

    • KPI tracker and reporting structure for internal stakeholders

    • Post event conversion kit: follow up sequences, meeting request scripts, and lead handoff guidance

Investment: € 495/session

Business Event Strategist Lana Fomiceva

Implementation Pass

From Strategy to Execution

Strategy is only valuable when it gets executed cleanly. This continuation takes your Strategy Pass blueprint and turns it into a working implementation plan your team can run without chaos. You keep ownership of execution, while I install the systems, templates, and governance that protect audience quality, keep stakeholders aligned, and make sure the event produces qualified leads after it happens.

    • Everything from Strategy Pass, plus implementation governance

    • Event operating system: roles, milestones, approvals, and decision gates for your internal team

    • Audience quality control system: invite list build, segmentation, qualification logic, and approval process

    • Partner and speaker installation: outreach assets, positioning, and approach strategy support

    • Agenda and experience build: run of show logic, speaker guidance, moderator flow, and session structure

    • Conversion infrastructure: landing page structure guidance, confirmation sequences, meeting capture flow, and post event follow up system

    • KPI setup and tracking: targets agreed upfront, weekly progress checkpoints, and risk flags

    • Vendor and venue decision support: selection criteria, briefing templates, and quality control checks

    • 30 minutes intro call

    • 90 minutes strategy call to confirm fit, scope, and timeline

    • Implementation sprint (typically 3 to 6 weeks depending on event scale and internal resources)

    • Weekly governance calls plus async review and feedback on key assets

    • A clear handover so your team can run the next event with the same system

Investment depends on format, scale, number of partners, and level of internal execution support required.

 

Starting from €3990, for a single implementation sprint. Higher complexity programs are scoped after the intro call.

Business Event Creator Lana Fomiceva

Event Fullstack

Done For You. From Blueprint to Stage

This is your white-glove solution — a business-driven experience designed, structured, and led by a seasoned event strategist. Strategy is only valuable when it gets executed cleanly. This continuation takes your Strategy Pass blueprint and turns it into a working implementation plan your team can run without chaos. You keep ownership of execution, while I install the systems, templates, and governance that protect audience quality, keep stakeholders aligned, and make sure the event produces qualified leads after it happens.

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    • Everything from Strategy Pass

    • Implementation governance & event operating system: roles, milestones, approvals, and decision gates for your internal team

    • Full event concept and structure

    •  Agenda design with strategic flow and business alignment

    •  Stakeholder and cross-functional team coordination

    •  Vendor selection, negotiation, and management

    •  Speaker curation advisory + session formatting

    •  Run-of-show orchestration for flow and transitions

    •  Executive prep for hosts, panelists, and moderators

    •  On-site direction (optional add-on)

    •  Execution timeline, critical path oversight, and status reporting

    •  Post-event debrief with optimization insights

    • 30 minutes intro call

    • 90 minutes strategy call to confirm fit, scope, and timeline

    • Implementation sprint (typically 3 to 6 weeks depending on event scale and internal resources)

    • Weekly governance calls plus async review and feedback on key assets

    • A clear handover so your team can run the next event with the same system

Investment depends on format, scale, number of partners, and level of internal execution support required.

 

Starting from €3990, for a single implementation sprint. Higher complexity programs are scoped after the intro call.

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Event Design and Management
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