Structure, Strategy & Results
For Your Next Event
Signature Experiences
Structure
Strategy & Results
For Your Next Event
Elevate your next event with clarity, direction, and a framework you can trust - whether it’s your first or your most important yet.
10+
Industries Served - From Education to AI
5 000+
Attendees Engaged Worldwide
5+
Years in Event Strategy & Leadership
30 Days
From Zero to Stage
The Reality Check
It Was Supposed to Be Simple,
Until It Wasn’t
It Was Supposed to Be Simple, Until It Wasn’t
You didn’t plan to become an event creator. Yet, somewhere between the idea and execution, things got complicated. Sounds familiar?
How I can help
Bespoke Experiences for Brands and Individuals
Efficient
Streamlining smart timelines, focused workflows, and clear decisions to move your event forward.
Impactful
Crafting meaningful flow and emotional connection - so every moment resonates and leaves a lasting impression.
I Build Events That Work, and Work for Your Business
Behind every successful event is my signature The EPIC Event Framework™ - a powerful four-part system that transforms ideas into exceptional experiences.
Profitable
Designing with strategic intent — anchoring your event in ROI, visibility, and outcomes that drive long-term brand growth.
Clear
Building clarity into every step - with defined roles, confident leadership, and expert direction.
Work With Lana
Whether you're first-time planner or seasoned leader, explore the four core ways I support event creators. Choose the level of support that fits where you are right now.
Expert Coaching
Build the mindset, structure, and skills to lead standout events - through 1:1 coaching, focused support, or self-paced tools using my EPIC Event Framework™.
Learning Sprints
Educational programs for emerging and experienced event professionals. Skill-building signature packages with my direct involvement.
Business Events
Flexible, results-driven event support - from concept to execution. I help you plan, lead, and deliver business events that align with your goals and capacity.
Conference Speaker
Invite me to speak on strategy, leadership, and execution, blending real-world insight with event-driven clarity to inspire business breakthroughs.
Partnerships & Collaborations
I co-create with event pros, venues, and tech innovators committed to delivering exceptional events.
Have tools, talent, space, or strategy? Let’s talk.
About Lana Fomiceva
Helping You Plan Smart, Impactful Business Events
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Founder and CEO Aiconiq Business Events
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Author of The EPIC Event Framework™ method
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Certified Lean and Six Sigma expert
“ Solutions grounded in strategy, leadership, and systems thinking - are turning events into true business assets.”
Lana Fomiceva
Over 10 years in Corporate Leadership. Author of strategic tools, templates, and training programs for entrepreneurs, business owners, and corporate leaders. 100+ business events across Europe.
Strategist
Creator
Advisor
Coach
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Podcast
Tune into The
Briefing Room
A weekly dose of insight, structure, and motivation for the people behind great events.
Get Free Event Creator Creator Self-assestment
Discover 6 Event Creator Archetypes. Which One Are You? Understanding your archetype shapes everything in event management. Take this self-assessment to reveal your blind spots & strengths. Unlock the best next steps to grow as an event leader.
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Podcast
Tune into The
Briefing Room
A weekly dose of insight, structure, and motivation for the people behind great events.
Get Free Event Creator Creator Self-assestment
Discover 6 Event Creator Archetypes. Which One Are You? Understanding your archetype shapes everything in event management. Take this self-assessment to reveal your blind spots & strengths. Unlock the best next steps to grow as an event leader.
Projects
From Strategy to Impact
See how strategy turns into impact. These brief case studies show the real challenges, smart solutions, and business results behind my signature events - so you can imagine what’s possible for yours.
Conferences
GenAI in the Heart of Baltics
Educational Forums
Men Forum
Festivals
Summer Unrest 2024
Private Events
Baltic Angel Investors Community Gathering
Blog
The Pulse
Insightful editorial space for insights, lessons, and bold ideas in strategic event planning -
from first spark to final spotlight.
