Structure, Strategy & Results
For Your Industry Events
Strategic Event Management
for Corporate Leaders & AI Innovators
Structure
Strategy & Results
For Your Industry Events
Signature Experiences
Launch events with strategic design that ensures relevance, attracts the right audience, and brings experts and decision-makers together to create meaningful value.
15+
Years in Corporate Leadership & Transformation
Built for
Banks, Corporates, AI Innovators & Entrepreneurs
100+
Boutique Events Designed Across Europe
10+
Industries Served — From Finance to Blockchain
The Reality Check
Why do most corporate events fail to attract decision-makers?
Why do most corporate events fail to attract decision-makers?
You planned a meaningful event, but registrations do not translate into decision makers. In a saturated market, even strong agendas get ignored. The real risk is reputational and commercial, not logistics.
How I support
Industries, Experts & Ecosystems Build High-Impact Events
Industry Leaders and Brands
How to Design High-Impact Events That Attract Senior Decision-Makers
Aiconiq Events solves event audience strategy by bridging the gap between complex industry topics and executive interests. I help leaders in regulated industries (such as banking, fintech, industrial & more), create credible, high-stakes environments that ensure the right people are in the room.
I support hosts with:
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Executing audience strategies that eliminate the risk of half-empty rooms and low-quality registrations.
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Vetting and sourcing credible AI experts who provide real-world case studies rather than theoretical pitches.
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Engineering event narratives that align with the strategic priorities of C-suite attendees.
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Structuring high-value agendas focused on industry-critical use cases and operational excellence.
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Curating strategic contributors, including speakers, moderators, and ecosystem partners.
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Positioning your brand as a neutral authority within your specific professional ecosystem.
AI & Tech Domain Experts
How to Position Your AI Expertise in Front of Enterprise Decision-Makers
We help AI domain experts gain enterprise visibility by designing high-trust environments where technical solutions meet business needs. Instead of relying on cold outreach, I position your expertise within curated "rooms" where your work is understood, valued, and ready for adoption by industry buyers.
I support contributors with:
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Securing placement in curated enterprise events frequented by high-level decision-makers.
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Identifying speaking opportunities that directly align with your specific technical use cases.
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Developing "Case-Study-First" formats that prove your credibility to skeptical corporate buyers.
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Navigating high-level conversations within regulated industries like finance and blockchain.
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Driving discovery by banks and fintech leaders through strategic association with trusted events.
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Building long-term authority by partnering with a neutral, respected industry ecosystem.
Event Operational Excellence
Strengthen Your Event Execution & Increase Space Booking Performance
I collaborate with venue teams, hospitality leaders, and academic programs to raise professional standards and improve the client experience. By applying the EPIC Event Framework™ and Lean Six Sigma principles, I help teams transform their event operations into a competitive advantage that increases booking performance.
I support teams with:
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Implementing event-readiness training based on the 4 pillars of the EPIC framework.
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Establishing execution standards for high-impact business events and corporate hospitality.
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Designing tailored service flows that reduce operational friction and improve guest satisfaction.
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Auditing event operations to ensure delivery is aligned with global industry standards.
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Boosting event-space ROI through superior execution, strategic positioning, and client retention.
Strategic Solutions (The "Passes")
Choose Your Starting Point for Strategic Event Excellence
I provide two distinct entry points depending on your organization’s needs, whether you require a high-level roadmap or end-to-end operational governance. Both are built on the EPIC Event Framework™ to ensure scalability and impact.
Additional Services
Build the leadership mindset and systems thinking required to lead standout events. I provide 1:1 coaching and self-paced tools focused on the EPIC Event Framework™
Professional development programs for event teams. These high-intensity sprints focus on building specific skills in AI-driven workflows and strategic event operations.
Book Lana Fomiceva to speak on event strategy, leadership, and execution. I deliver keynotes that blend real-world insights with actionable systems for business breakthroughs.
co-create with venues, tech innovators, and event professionals to deliver high-impact experiences. Let’s collaborate to raise industry standards and event ROI.
About Lana Fomiceva
Meet the Strategist Behind the EPIC Event Framework™
Lana Fomiceva is an industry-leading event strategist, author, and the creator of the EPIC Event Framework™. With over 15 years of experience in corporate leadership and transformation across the banking and tech sectors, she specializes in bridging the gap between high-tech innovation and rigorous business operations.
Credentials & Expertise:
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Founder & CEO of AICONIQ Business Events.
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Certified Lean Six Sigma Professional, applying operational excellence to the event lifecycle.
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Author of the definitive guide on strategic event management and ROI.
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Expert in MICE Industry Trends, having designed over 100+ curated business events across Europe.
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Specialist in AI & Regulated Industries, helping banks and tech innovators build high-trust environments.
“Strategy, clarity, and systems thinking transform events into high-trust environments where industries and AI/Tech experts create real impact.”
Lana Fomiceva
Over 15 years in Corporate Leadership across banking, regulatory operations, and transformation. Designer of strategic tools, systems, and event methodologies for industry leaders across Europe. 100+ curated business events.
Strategist
Connector
Creator
Advisor
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Podcast
Tune into The
Briefing Room
A weekly dose of insight, structure, and motivation for the people behind great events.
Get Free Event Creator Creator Self-assestment
Discover 6 Event Creator Archetypes. Which One Are You? Understanding your archetype shapes everything in event management. Take this self-assessment to reveal your blind spots & strengths. Unlock the best next steps to grow as an event leader.
Lana’s Book
The Epic Event Framework™
A strategic guidebook for first-time organizers, founders, and visionary professionals ready to plan with purpose, lead with confidence, and deliver with impact. Inside, you’ll find a proven four-part system blending operational excellence with emotional intelligence - a practical path to build events that connect, convert, and scale. Clarity starts here.
Projects
From Strategy to Impact
See how strategy turns into impact. These brief case studies show the real challenges, smart solutions, and business results behind my signature events - so you can imagine what’s possible for yours.
Conferences
GenAI in the Heart of Baltics
Investor Relations & Fintech
Private Wealth & Blockchain Briefing
Blog
The Pulse
Insightful editorial space for insights, lessons, and bold ideas in strategic event planning - from first spark to final spotlight.
What clients say
What clients say
Business Events
"This conference is exceptionally well organized and I'm loving the people you have gathered".
Agate Ambulte
Head of AI Stradins University
Riga Techgirls ambassador
BUSINESS EVENTS
"I'm absolutely happy we could bring this event to heart of Baltics, - to bring people together, to share their knowledge".
Valentin Bese
Head of Projects Food Industry
4.0, IoT and AI Senior Expert
EXPERT COACHING
"It was a great pleasure to work with Aiconiq Business Events. The organization was top notch. The event went smoothly with meticulous preparation, attention to details before and during the event."
Vineta Suhanova
Event Planner
